The 10 New Beauty Products We’re Most Excited to Buy This Fall

The end of summer is always bittersweet, but the deluge of new fall beauty products certainly takes the edge off. From the smartest shampoo we’ve tried in years to a sleeping mask that makes our skin pillowy soft, here are 10 launches we’re most excited about this season.

The Most Asked Beauty Questions, Answered

Fenty Beauty Brow Mvp Ultra Fine Brow Pencil & Styler

Leave it to Rihanna to take another everyday product and somehow make it better. The buzzy brand’s latest launch is a double-ended brow pencil that features an ultra-fine tip to draw precise hair-like strokes, and a paddle brush for better blending. Guys, trust us on this one: The paddle brush yields a softer, more believable brow than a spoolie. In 14 shades. 

Rms “un” Cover Up Cream Foundation

Fans of the cult concealer will love this creamy foundation. It has the same hydrating base of coconut and jojoba oils that make the application experience similar to spreading softened butter on warm toast. There’s zero drag, it’s full coverage, and the finish is always dewy. In 16 shades.

Buy it ($52)

Rodin Olio Lusso Luxury Lip & Cheek Oil

Who doesn’t love a multitasker? This tinted oil is packed with safflower and sunflower seed oils to lightly stain lips and impart the slightest flush of color on your cheeks. The formula is so sheer and easy-to-blend that you can apply it without a mirror. Plus, Donald Robertson’s whimsical canine illustrations on each tube definitely spark joy.

Diptyque Perfumed Brooch

A perfumed brooch is exactly the type of thing we didn’t know we needed until we had one. Pinned to the pocket of your favorite blazer, it doubles as a sparkly accessory and as personal insurance against B.O. Just slip a perfumed disc into the middle of the brooch and it will emit a trail of fragrance with every step.

Shu Uemura Muroto Volume Hydro-texturizing Mist

A texturizing mist that’s also hydrating? It sounds like it’s too good to be true, but the folks at Shu Uermura managed to crack the code on this by way of Deepsea water. Spray it on damp strands before blow-drying and get soft body and bend without any crunch.

Belif Aqua Bomb Hydrating Toner

Fall is inching closer and with it comes those dreaded few weeks where the temperature is in flux and our skin is as confused as we are about what to wear. Think of this toner as the lightweight cardigan of your skin-care wardrobe. With honeysuckle, baobab and sodium hyaluronate, it adds a protective layer as the weather changes. Swipe it on before your moisturizer to prevent dry patches.

Florence By Mills Swimming Under The Eye Gel Pads

Sure, it’s created with the Gen Z shopper in mind, but anyone could benefit from these depuffing undereye pads. Soaked in a coconut extract and hyaluronic acid essence, these whale-shaped gels sit comfortably under your eyes and leave you looking more awake. [Ed note: The line will be sold exclusively at Ulta; online beginning September 8 and in stores on the 22.]

The Body Shop Anti-imperfection Peel-off Mask

We appreciate many things about this mask. For starters, it helps clear up any blotchiness or blemishes during certain times of the month. Then, there’s the fact that it doesn’t leave a mess behind when you use it. (Just add water to the single-use container, mix, mask and peel off to finish.) We also admire the brand’s commitment to using fair trade and sustainable ingredients. (The tea tree oil in this mask is sourced from a small-scale organic co-op in Kenya.)

owa haircare moondust hair wash
credo beauty

Owa Haircare Moondust Hair Wash

This water-activated powder shampoo is truly magical. Sprinkled and massaged into wet strands and you get the silkiest lather. Thanks to its milk surfactants (which are derived from coconut oil as opposed to sulfates) it thoroughly cleanses your hair of excess dirt and oils without stripping it dry. Bonus: You no longer have to worry about bag spills or TSA requirements.

Buy it ($29)

Sisley Paris Velvet Sleeping Mask

And if you’re in the mood to treat yourself, we’d wholeheartedly recommend this decadent sleeping mask. Made with saffron flowers, honey and shea butter, your skin will drink this stuff up while you sleep. Seriously, on nights we use this mask, we wake to a noticeably plumper complexion (which is why we save it for special occasions).

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...