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Listen Up: These Are the 5 Beauty Secrets of L.A. Women

While everyone seems like they’re walking around with half-brushed hair and no makeup, the truth is that there’s a little bit of work behind the seemingly effortless beauty that has “Los Angeles” written all over it. The skin, the bare legs, the flowing hair are all achievable—here’s how to make it happen.

The Official L.A. Summer Hair Trend Forecast (Because We’re Good Like That)


glowing skin la beauty guide
Samir Hussein/Getty Images

Work On Your Glowing Complexion

The sun is so bright and our look is so casual, why would you want to wear 16 layers of makeup? Instead, put all your attention on chasing after luminous, radiant skin.

The L.A. regimen = 1 weekly mask to get that dewy look + daily, collagen-stimulating moisturizer + daily, transparent SPF

Our beauty picks: Crème de La Mer Brilliance Brightening Mask ($250); Charlotte Tilbury Magic Cream ($100); Coola SPF 30 Makeup Setting Spray ($36)

Create Beachy Waves

Don’t let the naturally tousled look fool you: Her hair has been carefully styled to look like she just kinda woke up like that.

The L.A. regimen = gentle drying + strategic waves + a touch of oil

Our beauty picks: Dyson Supersonic Hair Dryer ($400); ghd Classic Straightening Iron ($99); Rodin by Recine Hair Oil ($70)

fuller lips la beauty guide
Anthony Harvey/Getty Images

Supersize Your Lips

Whether you’re going to the gym baremouthed or making a bold statement at dinner, you’ll want your lips to be moist and puffy. With a lip scrub and plumper, you’re well on your way to Angelina Jolie territory.

The L.A. regimen = a daily exfoliator + matte plumper if you’re feeling fancy

Our beauty picks: Sara Happ Lip Scrub ($24); Plumprageous Matte Lip Buddy ($24)

body scrub la beauty guide
Timur Emek/Getty Images

Smooth Out Your Body

We live in a body-conscious town that likes its skin free to feel the Santa Anas. So arms, legs and abs need to be moisturized, soft and—if you’re so inclined—hair-free. And pretty much 24-7, because who knows when a pool party calls?

The L.A. regimen: weekly body scrub + warming oils + laser hair removal

Our beauty picks: Caudalie Divine Body Scrub ($38); Lush Wiccy Magic Muscles ($12); LumaRX hair removal ($450)

Work That Nail Art

Everyone enjoys a little creativity at their fingertips, and nail art is a fun way to change up your look. So ask your manicurist for some ombré, metallics or negative-space action on your nails.

The L.A. regimen = weekly at-home cuticle care + 8-free polish + a very helpful corrector pen

Our beauty picks: Bees Naturals Cuticle and Nail Oil ($18); Base Coat 8-Free Polish Salon ($20); Clean Slate Polis Corrector Pen ($10)



dana dickey

Senior Editor

Dana Dickey is a PureWow Senior Editor, and during more than a decade in digital media, she has scoped out and tested top products and services across the lifestyle space...