Dawn Dating, Cozy Cardio & 3 Other Wellness Trends That Will Be Huge in 2024

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Well folks, we’ve (almost) made it through another year. And with the turning over of a new leaf comes, you guessed it, new trends. For the sake of this article, we’re going to focus on wellness trends, because there are some *really* good ones to look forward to. From dawn dating to cozy cardio, here are five wellness trends we’re willing to bet will be everywhere come 2024.

The Be Well Issue

1. Cozy Cardio

Cozy cardio, which was coined by TikTok creator Hope Zuckerbrow, is all about moving your body while still feeling as cozy and comfortable as possible. Think: lighting your favorite candle in your living room before following along with a yoga video. The beauty of cozy cardio, for folks who don’t love the structure and rigidity of more traditional fitness plans, is that it can kind of be whatever you want. The main point of cozy cardio is that you’re moving your body in ways that make you feel happy and at ease, rather than adopting a “no pain, no gain” mentality. Aly Giampolo, co-founder of the ness, NYC’s premier workout for trampoline cardio and muscle sculpting, shares that we should expect to see a rise in low-impact movement in general. “People are less and less interested in workouts that beat up their bodies and are instead finding movement that is reinvigorating and has longevity in their lifetime,” Giampolo explains. “Low-impact options such as hot girl walks and reformer Pilates have replaced HIIT and high-impact fitness routines, and we should expect to see more lively low-impact workouts such as rebounding and strength training gain traction throughout 2024.”

wellness trends dawn dating
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2. Dawn Dating

Dawn dating, unsurprisingly, is a trendy name for going on a morning date. In a survey of 1,000 singles, dating app Badoo found that 51 percent of its users have been on a morning date recently (or would like to go on one) and 71 percent would be impressed if someone asked them to go on a date in the morning. As neuropsychologist Dr. Sanam Hafeez explained to us, “By the end of the day, fatigue or distractions from work, daily stressors, or other responsibilities may impact your energy levels and ability to engage in the date fully,” Dr. Hafeez explains. “Engaging in a morning date allows you to have the rest of the day to yourself.” On top of that, morning dates often come with fewer expectations than evening dates, which might make you feel more relaxed and able to be yourself without all the pressure of a dinner date.

wellness trends transformative travel
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3. Transformative Travel

If 2023 saw the rise of sleep tourism (travel experiences that are specifically designed to improve your quality of sleep. ), 2024 is all about transformative travel, or hotels and resorts offering programs geared toward emotional and physical wellness. Westin Hotels & Resorts, for example, has established itself as a fabulous place for runners to stay, with its WestinWORKOUT Gear Lending Program and a partnership with Abbott World Marathon Majors to help travelers get race-ready. On the more spiritual side, Miraval Resorts offers wellness counseling, manifestation experiences and spirit & soul experiences (including past life regression) at various properties around the globe.

wellness trends dry dating
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4. Dry Dating

This one has been picking up steam for a while now and shows no signs of slowing as we move into 2024. Studies like this one from The National Public Health Information Coalition (NPHIC), signal that millennials and gen z’ers are most interested in reexamining their relationships with alcohol. According to the NPHIC, “Both [of these] generations have embraced sobriety over alcohol consumption. They have forced the alcohol industry to revamp how and what they market and sell. There’s been a significant shift in what bars serve, even establishing all dry venues.” Sober curiosity in dating has been picking up steam for a bit, with Bumble including it on its trend forecast for 2022. That survey found that 34 percent of global daters are now more likely to consider going on a ‘dry date’ than they were pre-pandemic, and 29 percent of Americans surveyed believe that societal norms around drinking and dating are shifting. Now that we think of it, a nice latte date followed by a chilly stroll through the park doesn’t sound too bad.

5. Grown-Up Night Lights for Better Sleep

Remember the cute little plug-in that illuminated your room as a kid so the monsters would stay away? (Ours was Barbie, of course.) The grown-up, 2024 version of nightlights are sunrise alarm clocks—like the Hatch Sleep Restore 2 above—which gradually fill your room with light to potentially help combat insomnia and make waking up easier. Last year, David Neubauer, a sleep expert and associate professor at Johns Hopkins University, told The Washington Post that unlike traditional alarms that typically jolt people awake with a burst of loud, disorienting noise, sunrise alarm clocks (sometimes called dawn simulators) can “enhance the wake-up experience.” Now all that's left to do is choose your adult bedtime story.

sarah stiefvater

Wellness Director

Sarah Stiefvater is PureWow's Wellness Director. She's been at PureWow for ten years, and in that time has written and edited stories across all categories, but currently focuses...