Good riddance to the days when sneaking a tampon to the bathroom was a covert mission. Today, periods are cool. In fact, you could say the whole monthly cramping-bleeding thing has been re-branded as the newest wellness trend, mindful menstruation: a potpourri of products, practices and learnings. That’s not to say that millennials and Gen Z don’t moan with cramps or have issues with hormonal surges—that’s a legacy for the ages—but it means they are paying more attention to everything about their monthly cycle. Maybe it’s dealing with menstrual flow in a way that’s kinder to the environment. Or eating for maximum health during each phase of their cycle. Or just shopping the cutest period panties. Here are some of the most interesting elements of mindful menstruation, and where to learn more about them.