Glossier Just Launched a Brand-New, Highly Instagrammable Beauty Brand

After teasing us with a mysterious Instagram account and nothing more than a release month, Glossier’s new beauty brand is finally here.

It’s called Glossier Play, and according to the brand, it’s a line of “dialed-up beauty extras.” Think pots of ultra-glittery, multipurpose gel; rainbow-bright eyeliners; shiny, pigmented lip lacquers; and highlighters that will make you beam brighter than the moon. It’s like the high-voltage version of Glossier’s original, easygoing line.

Aside from being bold, bright and, well, playful, the colorful makeup collection features retro packaging, a very 1970s typeface and formulas that are both vegan and cruelty-free. Suddenly, that new makeup remover all makes sense.

Here’s the full product rundown.

glossier play vinylic lip
Courtesy of Glossier

Vinalyic Lip

The high-shine gloss comes in a click-pen delivery system and features six flashy colors. 

Glossier Play ($16)

glossier play glitter gelee
Courtesy of Glossier

Glitter Gelée

This multipurpose glitter gel comes in four jewel-like colors. It’s like finger paint for your face—swipe it on your lids or lash line for a dose of sparkle.

Glossier Play ($14)

glossier play niteshine
Courtesy of Glossier


Think highlighter, but next-level. The liquid formula is made with refined pearl powder and the coverage is totally buildable.

Glossier Play ($20)

glossier play colorslide


Fourteen shades of liner. Draw it on precisely or smudge it out.

Glossier Play ($15)

Aside from makeup, there’s also a German-engineered eye pencil sharpener (sharp!) and a brush-like, angled silicone applicator for face-painting to your heart’s content. And while we won’t necessarily be rocking a glitter eye to work tomorrow, we’re here for the disco.


Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...