Glossier Just Launched a Brand-New, Highly Instagrammable Beauty Brand
After teasing us with a mysterious Instagram account and nothing more than a release month, Glossier’s new beauty brand is finally here.
It’s called Glossier Play, and according to the brand, it’s a line of “dialed-up beauty extras.” Think pots of ultra-glittery, multipurpose gel; rainbow-bright eyeliners; shiny, pigmented lip lacquers; and highlighters that will make you beam brighter than the moon. It’s like the high-voltage version of Glossier’s original, easygoing line.
Aside from being bold, bright and, well, playful, the colorful makeup collection features retro packaging, a very 1970s typeface and formulas that are both vegan and cruelty-free. Suddenly, that new makeup remover all makes sense.
Here’s the full product rundown.
The high-shine gloss comes in a click-pen delivery system and features six flashy colors.
This multipurpose glitter gel comes in four jewel-like colors. It’s like finger paint for your face—swipe it on your lids or lash line for a dose of sparkle.
Think highlighter, but next-level. The liquid formula is made with refined pearl powder and the coverage is totally buildable.
Fourteen shades of liner. Draw it on precisely or smudge it out.
Aside from makeup, there’s also a German-engineered eye pencil sharpener (sharp!) and a brush-like, angled silicone applicator for face-painting to your heart’s content. And while we won’t necessarily be rocking a glitter eye to work tomorrow, we’re here for the disco.