Viola Davis is officially the next big thing in beauty. L'Oréal Paris announced today that Davis is now an international spokesperson for the brand, possibly one of her biggest roles to date. The 54-year-old actress joins an impressive roster of women, including Céline Dion and Eva Longoria, with the hopes of inspiring all women to embrace the power of the tagline "Because I'm worth it."
"I can remember hearing many of the women before me say "Because I'm worth it" in advertising and it always felt so powerful. The fact that four words could carry so much weight was always so inspiring and to now say those words myself is truly incredible," Davis said in a press release. "When you reach a certain age, the playing field is leveled in terms of looks and what you're left with is your self-worth and how you impact others. I want people to realize that this is the only thing that stands the test of time."
Davis has been vocal about her struggles with self-esteem and learning to love and embrace herself just the way she is. So it comes as no surprise that she would team up with a brand focused on championing self-love no matter your age, skin color, hair type or anything else that might set you apart from the "conventional" definition of beauty. In particular, Davis hopes that her partnership with L'Oréal Paris will have a lasting impression on young women like her own 8-year-old daughter, Genesis Tennon.
In an interview with Yahoo Beauty in 2017, Davis talked about encouraging her daughter to believe that he can be anything she wants to be—so long as she does it her way. “I say, ‘You gotta wear your hair exactly the way it is. You can be Wonder Woman, but you gotta be Wonder Woman with your hair. You can be Elsa, but you gotta be Elsa with your hair.’”
She recently added to that sentiment, saying, "As women, we need to step intro our power and not give it over to anyone or apologize for having dreams, a vision or a voice."
All her talk of empowerment and beauty has us amped up and ready to see what sorts of gorgeous things Davis has in store with L'Oréal Paris, but we'll just have to wait and see.
