Urban Decay Is Releasing a ‘Game of Thrones’ Palette so You Can Channel Your Inner Khaleesi and Slayyyyy, Queen

We have more than one reason to be edge-of-our-seats excited for April. Not only will we get new Game of Thrones with the premiere of the HBO show’s last season on April 14, but we’ll also be getting some Urban Decay Game of Thrones–themed makeup.

The brand just announced the collab on its social media, which makes it the first-ever official makeup partnership from the Game of Thrones universe…and we know exactly what we’re wearing to the watch parties. 

While the details are few, we do know it’s “inspired by UD’s favorite places in Westeros and the strong women of the Seven Kingdoms,” from the brand’s PR, and that it will be released sometime near the date of the season eight premiere in April. So no White Walkers “Drop Dead, Gorgeous” palette, then?

The model in the post looks to be rocking a very glittery bright copper shade on her upper lids and a more muted and matte reddish terra-cotta shade beneath her eyes and on the outer corners…and we’re guessing this lewk comes from a Targaryen-themed collection, possibly? 

The brand commented on their own post, writing, “Come back to our Instagram every Friday for a glimpse of what’s to come,”so we’ll be adding a calendar reminder for all the latest updates.

This is the partnership we didn’t know we needed…but now we’re all like “EMPTY THE IRON BANKS, BECAUSE WE WANT THIS NOW.”


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...