Ask any editor in our office where her [pants, sweater, loafers] are from, and she’ll probably tell you Everlane. The clothing company has become one of our go-to’s, and why not? With its transparent business model and eco-conscious ethos, we can feel good (well, better) about our online-shopping habit. And once again, it’s got a new product up its proverbial sleeve.
Tread by Everlane isn’t just the company’s first sneaker, but an entire sneaker brand. And because it’s Everlane and all, the sneakers are low-impact and carbon-neutral.
According to a press release, the unisex shoes (called The Trainer) took two years to conceptualize and create. For now, there’s just the one style, which is a little bit retro and a little bit “dad,” but not to the point of being the chunkiest shoe on the block. It comes it seven subtle, neutral-ish colors and sizing is available in both men’s 7 through 13 and women’s 5 through 12. We’ve got dibs on the “butter” shade.
As for the shoe’s construction, it’s made with a 94.2 percent virgin plastic-free sole, full-grain leather (sourced from a clean tannery, natch),and laces and lining made of recycled plastics. To offset the carbon emissions from production, the brand is partnering with NativeEnergy (a nonprofit) to support greenhouse gas-reducing projects. Right now, that means working with ranchers to improve cattle-grazing practices on American grasslands.
