Lili Reinhart Is Officially the Newest Covergirl on the Block

Somehow, Lili Reinhart found a moment in her busy schedule to add yet another bullet point to her résumé.

Today, Covergirl announced the 23-year-old Riverdale and Hustlers star is their newest Covergirl. Now, Reinhart joins the company of Insecure star Issa Rae, best-selling cookbook author Ayesha Curry, model Maye Musk (yep, Elon’s mom) and many more fellow Covergirls. Suffice it to say, she’s in incredible company.  

The Hustlers actress spoke candidly about the honor in a press release, admitting, “I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin. Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us.”

She went on to say, “I’m so honored to partner with Covergirl, an iconic brand that is inclusive of anyone who finds the joy of playing with makeup.” Reinhart also says she plans to use her new platform to advocate for confidence and self-acceptance in everyone.

But the IRL Betty Cooper hasn’t just been named a Covergirl, she’s also working on something exciting with the brand. Covergirl revealed that Reinhart will be the face of a yet-to-be-announced collection that’s set to debut next spring. There’s no word yet on what the collection will include, but we’re already getting excited about it.

Oh, and in addition to the Reinhart news, Covergirl is also announcing the return of its Easy, Breezy, Beautiful tagline.

Looks like there’s a lot to celebrate today.  

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Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.