Kate Middleton & Prince William Just Applied for a Trademark & They Appear to Be Creating a Photography Prize

It’s no secret that Kate Middleton is a photography aficionado. Not only is she patron of the Royal Photographic Society, but she also studied photography at university and has taken a number of official royal portraits of her children, Prince George (6), Princess Charlotte (4) and Prince Louis(1). Now, the 37-year-old Duchess of Cambridge is making strides to encourage others to pursue their passion for photography.

According to The Daily Mail, Middleton and her husband, Prince William, are creating a photography prize via their Royal Foundation called the Earthshot Prize. Although little is known about the royal couple’s endeavor, their foundation has already applied to obtain the trademark for the name at the Intellectual Property Office. Their application states that they’d like the right for the name of the prize to appear on/in photographs, clothing, footwear and headgear (we’re assuming this means hats and beanies, not literal headgear). The application also explains that the prize seeks to offer education and training services, publishing and cultural activities, all of which relate to nature conservation and the environment.

Kensington Palace has yet to release or confirm details about the Earthshot Prize, but Middleton has made a growing effort to further photography education as of late. Earlier this year, she visited a photography workshop run by the Royal Photographic Society and Action for Children in Kingston, London, and gave kids advice for capturing beautiful photographs. She also revealed that Prince George and Princess Charlotte are budding photographers themselves.

We’ll keep an eye out for more details about the Earthshot Prize.


Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.