Meet Isa! Gerber Announces New Spokesbaby for 2022

Gerber just passed the highly coveted torch to a brand-new Spokesbaby: Isa Slish.

Earlier today, the company announced that Isa is the winner of its 12th annual Photo Search. In addition to being Gerber’s Spokesbaby, she will also fulfill an honorary role on Gerber’s Executive Committee as Chief Growing Officer. As CGO, Isa will serve as Gerber’s official Chief Taste Tester, offer “advice” and help the brand prepare for the next generation of babies.

During an interview with Today, Isa’s mom Meredith admitted that didn’t expect Isa to win. “We are completely ecstatic. This was such a big surprise,” she said. “Whenever you enter your child in a contest like this, the expectation is that someone looks at her picture, so this is incredible, and we are so happy.”

Isa was born with Congenital Femoral Deficiency and Fibular Hemimelia. As a result, she doesn't have a femur or a fibula in her right leg. “Before she was born in September of 2021, we knew Isa was special, and she has shown us that every day since she came into our lives,” Meredith said. “While the world around us seeks to embrace individuality and uniqueness, we hope that awareness for limb differences will lead to greater inclusion for children like Isa.”

Despite her disability, Meredith confirmed that “Isa is a strong, amazing little girl that loves to interact with the world around her and nothing will stop her. Her smile lights up the room, and her laughter is irresistible.”

Meredith continued, “Her older sister Tempy absolutely adores her. They have a great bond.”

Never stop smiling, Isa.

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Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...