Emma Roberts’s Brand-New ‘Boho Sunrise Blonde’ Hair Is All We Need for Summer

Forget flower crowns and bell-bottoms. Emma Roberts just introduced the newest retro-chic trend and it’s way better suited to our tastes.   

The 28-year-old American Horror Story star flaunted her brand-new summer-ready “Boho sunrise blonde” ’do on Instagram yesterday, inspiring us to wonder for the billionth time if we should go blonde.

“Annnnnd we’re back. Sunrise blonde & whisper waves,” Roberts captioned her snap, alluding to the fact that she was previously rocking a dark brown bob with severe bangs.

Nikki Lee, Nine Zero One salon co-founder, spilled the tea to PureWow about Roberts’s fresh color and explained that she got back to her blonde roots for work. (AHS season nine perhaps?)

“Emma needed to go light again for an upcoming project she’s working on. We wanted to add our own twist to it and create a color she’s never been before. Instead of doing the typical bright blonde we went for a ‘boho sunrise tone.’ Something that felt a bit more undone and effortless,” Lee said.

She went on to list the tools she used to get Roberts’s beachy look, saying, “With the help of Joico blonde life lightener and my go-to Olaplex, I was able to keep her hair in great condition. Riawna [Capri, fellow hairstylist] and I tag-teamed Great Lengths extensions to add length and volume. Riawna then gave her a long shattered, textured cut and we styled her out with our new favorite ‘whispering waves,’ summer’s new go-to texture!” 

To keep her hair from getting fried between styling sessions, Lee says Roberts uses Olaplex shampoo ($28) and conditioner ($28) and Magic Myst leave-in conditioner ($40).

Now to ponder our hair color for the remainder of the day…


Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.