Ring the Alarm: Beyoncé Is Launching a New Adidas Collab

It’s no secret that Beyoncé is a woman who wears many hats (both literally and figuratively). Now, somehow the 37-year-old “Drunk in Love” singer is adding another to the mix: She’s launching an epic collaboration with Adidas.

Yoncé announced today that she’s releasing a new signature shoe and fashion collection with the popular athletic brand. But that’s not all. The 23-time Grammy winner is also relaunching her Blue Ivy athleisure line with an assist from the Adidas team.

“This is the partnership of a lifetime for me,” Beyoncé said in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”

The news of Ivy Park’s relaunch comes shortly after Bey bought out Topshop billionaire Phillip Green to become sole owner of the company. In the process, she also solidified her place as “one of the first black women to be the sole owner of an athleisure brand.”

The powerhouse mom of three explained she’s excited about “relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.” Let’s call that two dynamic leaders, Yoncé. No need to be humble here.

Although Adidas teased the collaboration on Tuesday, no images or further details about the news have been released just yet. We do know, however, that Beyoncé’s new Adidas endeavor will include not only athletic and streetwear, but also lifestyle pieces so you can put your best Bey foot forward whatever the situation.

The question remains: Is there anything this woman can’t do? Answer: Nope.


Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.