Baby Archie Has His Own Book Club (and, Psst, It’s the Most Genius Gift Idea for Newborns)

Anyone else watch the birthday video of Baby Archie on repeat? Guilty. The three-minute clip features Meghan Markle reading the children’s book Duck! Rabbit! aloud to her now 1-year-old son as part of Save the Children’s #SavewithStories campaign, an ongoing initiative to raise money for children currently affected by the coronavirus pandemic. (Prince Harry quacking in the background as he films has to be one of our favorite parts.)

But there’s something else we noticed on view number 17: There’s a blink-and-you-might-miss-it sticker on the cover that reads, “Archie’s Book Club.” 

We decided to do a deeper dive. Apparently, the book is one of many gifted to Archie by Oprah Winfrey, according to Harper’s Bazaar. In fact, Winfrey gave Archie a rather large collection of books as a “welcome to the world” gift when he was born last year. 

But it seems she upped the ante by actually printing stickers that she affixed to each title and branding them, too. Winfrey even told Access Hollywood last year, “I have a standard gift that I do for people that I really care about. I don’t know the baby’s name or the baby’s gender, but this baby will have enough books to last a lifetime.”

Could the personalized book club labels be a major part of her “standard” gift? It seems so. But also, this Oprah idea is something we're totally stealing for a future gift. In fact, sites like make it a cinch to design and print your own stickers in a few clicks or less. It’s also affordable. (A sheet of 90 stickers will set you back just $10.)

Best and most thoughtful baby gift ever, especially from the book club queen? Maybe. 

Now, just one question remains: Archie, when it comes to new members of your book club, what’s the best way to sign up?

Rachel Bowie Headshot

Royal family expert, a cappella alum, mom

Rachel Bowie is Senior Director of Special Projects & Royals at PureWow, where she covers parenting, fashion, wellness and money in addition to overseeing initiatives within...