At first glance, the 2026 Colors of the Year couldn’t be more varied. We’ve got Behr’s smoky jade, C2 Paint’s French limestone-inspired ochre, Glidden’s red-brown mahogany and Graham & Brown’s plum (a shade so rich, it practically demands a velvet chaise). On paper, they shouldn’t work together. But like the layered interiors of a countryside manor—or the mismatched Baccarat wine glasses you inherit from a great aunt’s estate—they somehow do.
If 2025 was about “Rich Auntie energy,” 2026’s shades take it further, rooting itself in heritage and craftsmanship. The pendulum has officially swung away from blank-slate minimalism. According to Zillow’s latest survey, buyers may offer as much as $2,590 more for homes with the right paint colors—which all happen to skew moody and weathered instead of stark and white. Not to mention that, in fashion, Lyst’s Q2 Index Report signals the same appetite: Pucci’s rise (up 96 percent in searches) points to a Euro-core takeover—swirls of plum and ochre endorsed by celebs like Hailey Bieber and Dua Lipa. Even accessories leaned rustic and storied, with shell pendants and talismanic jewelry “tapping into the emotional register of handcrafted nostalgia.”
The TL;DR? This is a moment I’m calling Rustic Royalty. The Colors of the Year all seem to echo grounded elegance—shades that draw from nature, then elevate them toward something regal. Every hue in feels as if it could live in a French chateau or an English country estate, without ever veering into stuffy tradition. They’re tactile, tactile, tactile—meant to be paired with velvet, linen, terracotta and weathered wood. Ultimately, they’re proof that what we want in 2026 is less about trend-chasing and more about surrounding ourselves with an oxymoron: Hues that somehow feel both grandiose and down to earth at the same time. Let’s take a closer look at each of the crowned Colors of the Year, shall we?









