Dara Pollak knows better than anyone: Don’t let Instagram run your life. Because it can, and it will—especially if you’re a food blogger. It’s easy to get obsessed with follower counts, likes and shares, and the instant the algorithm changes, so does your business model. “I used to be really wrapped up in Instagram,” the blogger behind The Skinny Pig says. “If something didn’t do well, it’d stress me out.”
Pollak didn’t want to be too dependent on any one medium, and her continual work to redefine what it means to be a food blogger is the reason behind her longevity. The Skinny Pig has been around since 2008, surviving the days when everyone with a cell phone was suddenly a food blogger, which is even more impressive than the 90,000 Instagram followers she’s amassed at @skinnypignyc. So naturally, we turned to her to find out how she’s navigating a digital world where algorithms are constantly changing and the market is crowded, and what you can do if you dream of ditching your nine-to-five (or nine-to-nine) to be your own boss.