PureWow is planning to supercharge its focus on health and wellness by combining its two food and recipes brands, @PureWowRecipes and @HealthFood.
And part of the brand overhaul, @PureWowRecipes will increase its nutrition and health content to cater to the new audience and its current followers, who also have an existing interest in healthy recipes.
The new and improved @PureWowRecipes joins @Cocktails, @Moms_PureWow, @PureWow and @BlinkBeauty in Gallery Media Group’s women’s lifestyle publishing portfolio.