Kellogg’s Is Launching a Rainbow Cereal for Pride Month (and It’s Covered in Glitter!)

kelloggs pride month cereal cat

There are endless ways to celebrate the LGBTQIA+ community, but our favorite way just might be with food. And it looks like we’ll be starting with breakfast: Kellogg’s is launching an exciting new cereal in honor of Pride Month. Bonus? You won’t have to wait until June to try it—the cereal hits shelves in May.

Kellogg’s teamed up with GLAAD (aka the Gay & Lesbian Alliance Against Defamation) to create Together with Pride, a berry-flavored cereal made up of heart-shaped pieces dusted with edible glitter. The pieces come in every color of the rainbow, while the box boasts iconic characters from Tony the Tiger to Toucan Sam. It’s an update of Kellogg’s and GLAAD’s last collab, All Together Cereal, which was only available online. Luckily, this sparkly new iteration will be hitting shelves for a limited time at select major retailers nationwide next month.

The cereal will cost you $4 a box, but your purchase can also double as a donation if you upload your receipt online within 30 days of buying. For every box purchased from May through November with an uploaded receipt, Kellogg’s will donate $3 to GLAAD. The organization works to reshape the social narrative that surrounds the LGBTQIA+ community, as well as promotes acceptance.

In that case, we’ll take ten.

taryn pire

Food Editor

Taryn Pire is PureWow’s food editor and has been writing about all things delicious since 2016. She’s developed recipes, reviewed restaurants and investigated food trends at...