ComScore

Vivaia vs. Rothy’s: Which Comfy, Sustainable Ballet Flats Triumph?

felt like i was floating

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

vivaia vs rothy's review
Original photos by Marissa Wu/PureWow

When it comes to shoes, I prioritize comfort over all else. However, I also only wear sneakers on the penalty of death, so finding styles that balance comfort and fashion is essential. For that reason, ballet flats have long been a mainstay for me. I’ve been wearing them pretty much daily for 20+ years, so I’d like to think I’m somewhat of a connoisseur. In that vein, two brands that have been on my radar for some time are Rothy’s and Vivaia, as both have claims to fame involving a comfortable flat. While I will live and die by Margaux shoes, they’re in the $250+ range and not shoes I’d just casually stomp around in, say, on a rainy day or babysitting my friends’ 9-year-old twins. Cue these two sustainable shoe brands, making durable, washable ballet flats and more at a price point generally under $150. I was intrigued. Here’s my review (and comparison) of both brands after two years of wearing various styles.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

What Sets Vivaia and Rothy’s Apart?

Vivaia is a relatively new brand, having launched in 2020, while Rothy’s was established in 2012. Both companies make eco-friendly ballet flats out of recycled plastic. Rothy’s line also includes comfortable sneakers, loafers, boots, a dedicated men’s shop and, recently, heels. Vivaia offers a similar product range but with more variety in terms of types of shoes and design. Both brands are celeb favorites, with fans including Meghan Markle, Oprah, Alexa Chung and others.

How I Tested the Shoes

Over the past two years I’ve worn a variety of shoes from both brands, including Rothy’s The Point ($119), The Lace Up ($149), The Mary Jane Heel (was $189, now $159) and Vivaia’s Cristina ($129), Tiana ($109) and Ena 2.0 (was $97; now $79). I’ve worn them going about my daily life—this included swing dance class, long(ish) walks to the subway (I live about a ten- to 15-minute walk from a station), grocery shopping and running to catch the bus.

When testing any shoe, my top considerations are style, versatility and comfort. Style and versatility are paramount to me, because I want shoes that will take me from the office or a coffee date to a night out swing dancing in a jazz club or to a wine bar. I also militantly do not believe in “surrender shoes,” aka the backup shoes you pull out of your bag once the “pretty” ones are too painful. Comfort is also crucial because I have flat feet and bunions, which tend to protrude through fabric and footbeds. So, stretchiness and flexibility are essential, while still providing decent padding and/or arch support.

Rothy’s Shoes Review

  • Appearance: 20/20
  • Comfort: 17/20
  • Fit: 17/20
  • Value: 17/20
  • Quality: 18/20

Total: 89/100

The one thing I love most about this Meghan Markle-approved brand is the design. From the cut of the shoes to the silhouette, each pair looks like it was designed by someone who has a great aesthetic eye. They’re never frumpy and can always be dressed up.

After having personally worn several pairs over the years, in addition to compiling comprehensive reviews of their entire men’s and women’s collection, I would recommend Rothy’s for those who do not have flat feet, wide feet or bunions. Based on my own experience and reading reviews of PureWow editors and testers, the brand can feel narrow sometimes. There’s also the footbed. Recently, Rothy’s updated some models to have its new In Love Insole, which is a lot more cushioned and supportive than its original footbed, which I found pretty thin. That being said, isn’t not plush—but it does provide more stability when walking on uneven surfaces like gravel and cobblestones.

One of the big selling points of Rothy’s is that they’re machine washable, and I do attest to their durability. When I’ve worked with our testing team, I’ve often gotten the concerned feedback that the knit doesn’t seem durable. Trust me, I’ve had the same pair of sneakers for five years and at this point, the only thing that’s showing wear is the soles. The fabric, while strong, will stain. I recommend spot treating immediately for the best chance of getting it out. My mistake was waiting too long to wash my flats after a rainy day, and while the discoloration lightened, it was still pretty visible.

Vivaia Shoes Review

  • Appearance: 17/20
  • Comfort: 19/20
  • Fit: 18/20
  • Value: 19/20
  • Quality: 19/20

Total: 92/100

If I could only use one word to describe Vivaia’s shoes, it would be plush. The insole is made of shock-absorbing herbal foam with extra padding at the heel. Every time I wear a pair, from the Cristina ballet sneakers or Tiana flats, I feel like I’m floating, even over gravelly sidewalks, rough patches of asphalt and cobblestones. I feel nothing. It’s crazy.

Compared to the Rothy’s, I immediately noticed that these flats were sturdy—not speaking in terms of quality, but stiffness of the material. Where Rothy’s felt more flexible, the Vivaia flats were more structured while still being supple. I felt supported but not squeezed to death, especially around my bunions. There’s also a little arch support built into the sole, which I think contributed to the “floating” feeling, plus a ton of heel padding.

Vivaia also seems to be a good brand for those with wide feet—speaking as someone who will gravitate to a wider size if offered. The shoe is specifically designed to stretch in a way that avoids squeezing your toes, and I found them to be a good mix of comfort and support, not letting my bunions spill out but not strangling them, either.

My only note here is that while Rothy’s are sleek, sometimes the cut of certain Vivaia shoes can feel orthopedic and frumpy. However, having had several conversations with the co-founder, I know that designing for walking and comfort is paramount. In that respect, I’ve always had a much easier time walking in Viviaia shoes.

Similar to Rothy’s, these shoes held up well in the washing machine, too, but I also recommend immediately spot cleaning for optimal stain removing success. I was accidentally caught in the rain with the Cristinas and had major staining on the toes. After a couple rounds of stain remover, they’re invisible to the casual observer.

Vivaia vs. Rothy’s Final Notes

Overall, both are great shoes, hitting all the right features: comfort, style and even sustainability. Like pretty much everything, how well they suit you is a matter of personal preferences and opinions—just see this Reddit thread, which reaches no cohesive conclusion. Ultimately, Rothy’s nails the design, Vivaia the walkability—and both have their ardent fan bases. My best advice is to try them on. Both brands have 30-day return policies if you can’t get to a store. As for me, I’ll be sticking with Rothy’s The Mary Jane Heel and Vivaia’s Cristina sneaker to keep me fashionable and walking on a cloud.

Our Editors Tested Kate Middleton’s Beloved Polène Handbag—Here’s Their Honest Review



MW 10

SEO Editor

  • Writes across all verticals, including beauty, fashion, wellness, travel and entertainment, with a focus on SEO and evergreen content
  • Has previously worked at Popular Photography and Southern Living, with words in Martha Stewart and Forbes Vetted
  • Has a B.S. in journalism from Boston University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.