Since the series premiere in 2018, Succession has riveted fans with its depiction of infighting among a media baron and his family. Aside from topping entertainment news (13 Emmy Awards) and inspiring IRL business world speculation (is it true a Rupert Murdoch insider is sharing deets about Fox News to the writer’s room?), this show has introduced a new concept to mass culture fashion: quiet luxury. Defined as how the really rich choose their clothing, it’s a 180-degree style turn away from logo-drenched conspicuous consumption so often observed in fashion magazines and celebrity style.
“These brands are Bruno Cucinelli, Akris and Loro Piano,” says long-time luxury clothing buyer and TikTokker Ivanka Dekoning. “Let’s be honest, they’re not that eye-catching, and some of you fashonistas may not know these brands, because their marketing is not that extravagant, and celebrities don’t wear them on the red carpet.” The resulting low-key affect is the point, with quality construction and fine fabrics (fine cotton, silk, wool and linen) being the selling points rather than flashy embellishments or (heaven forbid!) revealing design.
In Succession, power sibling Shiv Roy’s modest sundresses, power suits, wide-leg pants and understated classic accessories are a master class in quiet luxury. Here’s how to get the look, even if you’re more likely to take a train than a private jet. Just remember, leave the “ludicrously capacious bag” at home.