Kelly Ripa Fans Are Going Wild for Her Bold Red ‘Live’ Dress—& It’s on Sale Right This Second

There’s no denying that one of our favorite parts of Live with Kelly and Ryan is waiting to see what ensemble Kelly Ripa will step out of her dressing room in. And on Wednesday, the television personality’s red retro dress did not disappoint.

During our favorite Instagram fashion segment, called #KellysFashionFinder, the 50-year-old co-host spilled the deets on her bright red ensemble. However, halfway into the clip, we realized that this isn’t the first time we’ve seen the dress from Brazilian clothing and lifestyle brand, FARM Rio. In fact, she wore the piece during an October episode of the morning (and even explained exactly how she got it).

“They [FARM Rio] gave it to us,” Ripa said in the backstage video shared by Live producers on Instagram. “I love this dress—it’s very retro.” Her favorite part of the piece? The tiny accessory adorned on the waist. She continued, “I love FARM Rio because they always give you a little tassel.”

Called the Burgundy Stripes Dress, the piece features a midi-length hem, a slim fitting bodice and a relaxed, ruffle-edged skirt. And we can’t forget about the front tie with gold tassels. Luckily for us, the dress is not only still available online, but it’s also on sale for ten percent off.