There is one bag that seems to be everywhere right now. Whether it's popping up in Instagram ads or making a cameo in videos from our favorite fashion TikTokers, the JW PEI Gabbi bag—otherwise known as the “croissant” purse—is the hottest new accessory.

From Emily Ratajkowski to Hailey Bieber, various celebrities have been spotted wearing the ivory version of the vegan handbag. The accessory is chic and easily portable, but it can still fit all the essentials.

But this bag isn't just circulating amongst celebrities. Shoppers are snatching them up because they currently run for only $77 on Amazon, and they are offered in six different colors, including ivory, black, green, purple, pink and yellow.

One of our very own editors hopped on the fashion wagon and bought one in the light purple color. It was featured in an unboxing video on our official TikTok account, where she said, “When #HaileyBieber was spotted with this bag up we knew we had to see what the hype was about.”

@purewow

When ##HaileyBieber was spotted with this bag up we knew we had to see what the hype was about ?? ##amazonfashionfinds ##jwpei ##jwpeiunboxing ##vegan

? Similar Sensation - BLVKSHP

It appears that we aren't the only ones who have been pleased with the bag. The trendy product has a near-perfect five-star rating on Amazon, with buyers saying things like, “This bag is so gorgeous in person” and “This trendy bag is high quality for the price.”

We are running to get our credit card as we speak.

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