To provide fair and equal chance of winning any PureWow-sponsored contest or sweepstakes on our site or in our daily emails, we provide these official rules. Please review these rules before entering any PureWow contest or sweepstakes. Where there is a discrepancy between the official rules below and any contest or sweepstakes details provided with a specific contest or sweepstakes, the specific contest or sweepstakes rules apply. If you have questions, write to for assistance. NO PURCHASE NECESSARY TO PARTICIPATE OR WIN. PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. All winners must be 21 years of age or older, unless otherwise stated and/or posted. All winners must be legal U.S. residents at the time of winning.


  1. How to participate in a contest or sweepstakes: Winners of random email contests will be chosen at random from emails received at the contest or sweepstakes email address provided in the contest or sweepstakes. Only one entry per email address used to send the email will be considered for contest or sweepstakes entry, unless multiple entries are specifically allowed in the contest or sweepstakes description. Unless otherwise specified in an individual contest or sweepstakes description, no person may enter any contest more than once using multiple email addresses. Contest or sweepstakes entrants must send entries using the correct contest or sweepstakes entry email address, subject line, and any other specific entry information requested in the contest or sweepstakes description. PureWow is not responsible for and will not consider as potential contest or sweepstakes winners any incomplete or incorrect entries. Emails sent but not received by PureWow (for any reason) are also not eligible to win.
  2. How we choose winners: Winners are chosen at random from all entries received by the contest or sweepstakes closing date specified in the contest or sweepstakes description. All closing dates and times are described in Eastern Standard Time (EST) unless otherwise noted in the contest or sweepstakes description.
  3. How we contact winners: PureWow will email any winners of contests or sweepstakes a "winner notification email" to the “sender” email address used to enter the contest, and the person receiving and replying to the winner notification email will be considered the winner unless that person specifies another person as the winner. PureWow will mail the contest prize to the address supplied by the recipient of the winner announcement email. The winner must claim the prize by email response to the winner notification email within 30 days of the date PureWow sent the winner notification email. Failure to respond shall mean that the winner forfeits the prize. PureWow is not required to award elsewhere any prizes forfeited by the chosen winner(s).
  4. Winners are solely responsible for all taxes and/or fees that may be incurred. All cash winners are required to verify proper and legal picture identification and Social Security number within 30 days of notification of winning the cash prize. Winner may forfeit any and all cash winnings if verification cannot or has not been made within 30 days. Upon proper verification, cash winnings will be awarded by check, and mailed to winner's mailing address within seven (7) business days.
  5. Each prizewinner must supply PureWow with his/her legal name, mailing address, birth date, daytime and nighttime telephone numbers. In the case of a cash winner, winner must also supply social security number.
  6. Winners may not request substitutions of prize winnings. All winners are solely responsible for any and all taxes and/or fees, and all such additional costs that may be incurred.
  7. Neither PureWow, PureWow sponsors, nor employees of PureWow or individual sponsors may be held liable for any warranty, costs, damage, injury, or any other claims incurred as a result of usage of any winners of a prize once winner has taken possession of the product. PureWow is not liable for any loss arising out of or in connection with or resulting from any contest promoted by PureWow.
  8. If the specified prize becomes unavailable due to unforeseen circumstances, PureWow may substitute a prize of like or equal value.
  9. Management, employees and families of PureWow are prohibited from winning any prizes awarded by PureWow.
  10. PureWow reserves the right to alter any rules of any contest at anytime. If you have any questions or complaints about a PureWow contest or sweepstakes, please contact


  1. Entries selected for display and to win “best of” contests and any other contests requiring photo, text or other content from the entrants will be judged entirely at the discretion of PureWow
  2. By submitting any photo or information to PureWow, you hereby grant to PureWow and its affiliates, subsidiaries, licensees and assigns, an irrevocable, perpetual and royalty-free right to use, reproduce, edit, display, transmit, prepare derivative works of, modify, publish and otherwise make use of the submitted photo or other information in any and all media, whether now known or hereinafter created, throughout the world and for any purpose. In addition to other things, the rights granted to PureWow include but are not limited to the right to resize, crop, censor, compress, edit, feature, caption, affix logos to, and to otherwise alter or make use of the submitted photo; By submitting any photo or information to PureWow, you hereby represent and warrant that the submitted photo or information does not and shall not infringe on any copyright, any rights of privacy or publicity of any person, or any other right of any third party, and you have the right to grant any and all rights and licenses granted to PureWow herein, including but not limited to all necessary rights under copyright, free and clear of any claims or encumbrances; You acknowledge and agree that PureWow shall have no obligation to post, display or otherwise make publicly available any photo or information submitted by you, and may, in its sole and unfettered discretion, remove, edit, modify or delete any photo or information that you submit to PureWow; You understand and intend that any photo or information submitted by you to PureWow may be available for viewing, rating, review and comment on by the public, and understand that comments or ratings with which you disagree or are unhappy about may be published or otherwise become associated with any photo or information you submit to PureWow. By submitting any photo or information to PureWow, you hereby waive any privacy expectations that you may have with respect to any such photo or information submitted by you to PureWow. You hereby agree to hold PureWow and its affiliates, subsidiaries, licensees sponsors and assigns harmless from and against, and hereby waive any right to pursue, any claims of any nature arising in connection with the inclusion in, publication via or display on any PureWow site or in our email newsletters, or any other use authorized under these Terms, of any photo or information submitted to PureWow by you; Photos or information submitted by you to PureWow shall be the property of PureWow, and PureWow shall have no obligation to preserve, return or otherwise make available to you or others any photos or information so submitted.