1. Curiosity Is Piqued
Dr. Hafeez began by discussing the appeal of romantic stories. She explained there are four main factors that attract viewers to these types of shows: escapism, emotional fulfillment, idealized relationships and relatability. “[Romantic content taps] into universal emotions such as love, happiness and connection,” she said. “Watching characters navigate romantic relationships and overcome obstacles can evoke positive emotions, leading to a sense of emotional satisfaction and vicarious enjoyment.” As for what happens to the brain when you watch romantic shows, well, keep reading.
2. Pleasure Centers Are Activated
Dr. Athans explained that the show itself isn’t what attracts viewers—it’s how they feel while watching it. “The pleasure centers become activated and morphine-like substances are secreted in the brain,” she said. “You feel a kind of high, you feel carefree and that feeling becomes addictive, so you continue. If you got that feeling with one episode, why not watch another! You are really addicted to the chemical in your brain, not necessarily the show, but the feeling the show gives you.”
3. Imagination Lights Up
It’s difficult to not immerse yourself into a story line—especially when a show is as captivating as Virgin River. When watching a series, your imagination allows you empathize with the characters and root for those who remind you of people in your own life. “Romantic TV shows often depict idealized versions of relationships and scenarios,” Dr. Hafeez told PureWow. “Your brain's imaginative centers might become more active as you mentally project yourself into these scenarios and explore different possibilities.”
4. Blood Flow Increases
According to Dr. Athans, the act of watching feel-good TV increases blood flow and stimulates brain activity. “When you watch something that’s pleasing, the blood vessels expand, so they allow more blood flow not only to the brain, but throughout the entire body,” she explained. “When there’s more blood flow, there’s more flow of nutrients and oxygen, which give you a felling of ease and that all is well.”