ICYMI: Tarte Shape Tape *Radiant* Concealer Is Now Available Exclusively at Ulta Beauty

tarte shape tape radiant concealer univ
Tarte/Digital Art by Paula Boudes

If you’ve ever worn or been in the market for concealer in the past, oh, seven years, you’ve probably heard of tarte™ shape tape™. Beloved for its long-lasting full coverage and wide shade range, PureWow beauty editors and countless fans alike have dubbed it “The Only Concealer You’ll Ever Need.” We’ve even put it to the ultimate test in our YouTube series Testing TikTok and—spoiler—it lives up to the hype.

But did you know that the iconic shape tape™ concealer has a little sister and her name is radiant? Introducing the latest member of the family: tarte™ shape tape™ radiant concealer ($31), a medium coverage (dare we say sheer) formula that’s featherlight and bright, so it won’t hide your freckles or cake your face.

tarte™ shape tape™ radiant concealer

Why We Love It:

  • Vegan, waterproof, all-day wear  
  • 24-hour hydration and 12-hour crease-proof 
  • Skin-enhancing, medium coverage that visibly brightens  
  • Tape technology™ smooths fine lines and wrinkles for a lifted look

If you’re a fan of the “no-makeup makeup” look or simply want something a bit more glow-y in time for the summer months, then tarte™ shape tape™ radiant may be just the ticket. Again, let us reiterate—this is not the same formula as your tried-and-true tube. First of all, you’ll find that the coverage is a lot more buildable. Meaning it’s meant to show off your skin rather than completely mask your imperfections on the first swipe.

Second, the ingredient list has some new additions. You’ll see hyaluronic acid and niacinamide to give you 24 hours of hydration and 12 hours of crease-proof protection. The new formula is also infused with seaberry seed oil and fruit. This berry is packed with omega-7, a fatty acid that’s great for skin hydration and has anti-inflammatory properties (always a plus). Lastly, there’s “diamond powder,” a special pigment that’s cut to mimic the shape of a diamond and used to blur and diffuse imperfections. Think soft focus vs. high definition.

While the formula is different from the original and Ultra Creamy, a couple of key components remain consistent across the line. For one, shape tape™ radiant comes in the same 37 shades as the other two concealers. In fact, the color names all match up exactly (for example, 53H Deep Honey is the same across the board). Both products are also vegan, cruelty-free and waterproof. And they all have that same tape technology™—the one that helps smooth and blur the appearance of fine lines and wrinkles (thank you for that, tarte™).

So to sum it up, if you’re looking for a creamy concealer whose brightening effects help blur dark spots while letting your freckles shine through, then shape tape™ radiant is the concealer for you. You can now find it exclusively at Ulta Beauty.

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