If there's anything we've learned over years of watching award shows, it's that a fresh face is just as important as the fit. So as soon as Nicole Kidman stepped out on the red carpet—glowing, radiant skin and all—we immediately began searching the internet for the answers to her luminosity. To our surprise, we discovered that the brand behind her glow had been on our radar already for quite some time, giving us another reason to drop our coins.
Or more like dollar bills because the FaceGym Pure Lift Face toning device has a steep $520 price tag. If it helps, as a new customer you can snag 10 percent off when you sign up for emails and place your first order. This will shave the price down to $468 (making it more comparable to PureWow readers' and editors' favorite Dr. Dennis Gross LED Light Face Mask). And can you really put a price tag on a Nicole Kidman-approved glow? We don't think so.