You Can Now Paint On Your Perfume (and It’s Totally Genius)

I’ve always been amused at how different people approach perfume. In college, my roommate used to apply the tiniest dab onto her wrists, and that was it. Me? I prefer to mist a thick cloud and dramatically sashay through it so that it permeates my clothes and hair completely (which I’m sure my roommate loved).

Now, thanks to Jo Malone (you might have heard of her), I’m pretty sure we’ll all be painting on our perfume from here on out. Meet the new Jo Loves Fragrance Paintbrush. 

While it’s easy to overdo it with a spray, and rollerballs can be maddeningly stingy, painting on your fragrance gives you full control of how much and where you’re applying it. All you have to do is click the bottom of the brush to dispense the scent (which comes in a clear gel formula) and sweep it over your skin (which dries down in seconds). Not to mention, the unfussy plastic packaging means you don’t have to worry about accidental spills or a shattered bottle in your suitcase. The whole thing is so smart, you wonder why it took this long for someone to come up with it.

Apparently I’m not the only one who’s excited. At launch, the Fragrance Paintbrush already had a 3,000-plus-person waiting list. And two of the four available scents, Pomelo and Red Truffle 21, sold out within the first 24 hours.

Luckily, Sephora has since restocked (though I certainly wouldn’t hold off on nabbing one in case it sells out again). Not sure which scent to get? I’d pay a visit to the store and give them all a swipe. Though I can tell you right now that the Pomelo is a pretty safe bet if you like your perfumes to smell really fresh and clean. I’m utterly obsessed, guys. I don’t even miss my daily walk-into-the-perfume-cloud ritual.

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Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...