Dear Bobbi: How Should I Apply Makeup to My Older Hooded Eyes?

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Introducing “Dear Bobbi,” our monthly advice column, in which makeup mogul Bobbi Brown will be answering your beauty and wellness questions. Have something you want to ask Bobbi? Send it to

Dear Bobbi,

Could you please give me some advice on how to apply eyeshadow to my hooded eyes? I can’t seem to get the placement right and it’s becoming increasingly frustrating for me—especially as I get older and there are more folds to contend with.



Dear Patricia,

First off, please do not be frustrated! I’m happy to help you with this. It’s actually pretty simple—just follow my technique below:

Step 1: OK, to start, use a light-colored shadow (like an ivory or beige) and apply it just underneath your brow bone.

Step 2: Next, layer a medium shade of eye shadow (like a copper or taupe) across your lids and blend it well.

Step 3: Then, apply a slightly deeper color (like a soft brown) close to your lash line to define your eyes. The trick is to create some depth with the eye shadows but not have the overall look appear too dark, which can make your eyes recede.

I also find that with hooded eyes it really helps to apply some eyeliner along your upper lash line, from the innermost corners of your eyes to the outermost edges, to get that extra definition. As always, finish the look with a couple coats of mascara.

Good luck,

Shop eye shadows: RMS Beauty Swift Shadows in “Sunset Beach” ($20); Jane Iredale PurePressed Eye Shadow Duo in “Sunlit/Jewel” ($30); Victoria Beckham Beauty Smoky Eye Brick in “Signature” ($54)

7 Makeup Tips for Hooded Eyelids

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