7 Natural Lipsticks We Can't Stop Wearing

Whether you’re looking for a lipstick with cleaner ingredients or you just want a pretty new color that isn’t too sticky or fussy, we’ve found seven options that seriously deliver.

The Best All-Natural Makeup to Try If You're New to Clean Beauty

burts bees liquid lipstick

Burt's Bees Liquid Lipstick

Fans of the brand’s minty fresh balm will love their new liquid lipsticks, which are packed with apricot and babassu oils for a nice, smooth coat of color with every swipe. Choose from 12 shades—or obsessively reapply this everyday pinkish nude like we do.

Burt’s Bees ($10)

rodin lipstick

Rodin Olio Lusso Luxe Lipstick

With an ingredient list that’s as transparent as the casing, this lipstick has fast built a following among beauty editors. Winks, the punchy pink above, is a standout in the line (and a standalone accessory against a neutral ensemble).

Rodin Olio Lusso ($38)

kosas lipstick

Kosas Weightless Lip Color

If you haven’t heard of this indie brand yet, we’re willing to bet that you’ll soon see them everywhere. With ardent fans like Miss Gwyneth Paltrow, this minimalist line of lipsticks is handcrafted in L.A. using non-irritating and highly hydrating botanicals like grapeseed oil and rose hip. Nab a tube of Violet Fury, the limited edition shade (shown above), before it’s before it’s sold out...again.

Kosas ($28)

lily lolo lipstick
Credo Beauty

Lily Lolo Lipstick

Apart from the ridiculously fun name (alliteration at its finest, really), this British import has earned many awards for its creamy yet lightweight formula. We keep the rose gold shade on hand for those days when you need just a bit of polish.

Lily Lolo ($18)

rms lipstick

Rms Beauty Wild With Desire Lipstick

You may have heard of living luminizer (the cult favorite highlighter that includes Meghan Markle as a fan). And you’ll definitely want to swipe the brand’s newly launched lipstick, which is easily one of the longest lasting and fullest coverage formulas we’ve tried in recent years. 

RMS Beauty ($28)

ilia lip conditioner

Ilia Beauty Lip Conditioner

For the lip balm addict who wants to ease into color, this hydrating tint is a safe bet. Loaded with organic sunflower seed oil and beeswax, it feels amazing going on and comfortable throughout the day. We love Shell Shock, a soft coral that immediately distracts from those perpetual under-eye bags.

Ilia Beauty ($26)

kjaer weis lipstick

Kjaer Weis Lipstick

From the embossed cap and bullet to the weighted silver tube, this luxe pick brings to mind another beloved lipstick (hint: rhymes with mom-schmord). Like its conventional counterpart, the color payoff is richly satisfying; unlike the former, this guy has certified organic ingredients.

Kjaer Weis ($56)

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...