The Best BeautyCounter Products to Try If You're New to the Brand

Any guesses as to what the top trending beauty brand of 2018 was? (Hint: It doesn't involve those reality TV sisters.) According to our friends at Google, it was none other than BeautyCounter, the clean beauty pioneer who famously banned over 1,500 chemicals from their products. Here, eight of their best sellers (as well as our personal favorites).

The Best All-Natural Makeup to Try If You're New to Clean Beauty

beautycounter resurfacing peel

Overnight Resurfacing Peel

This exfoliating treatment was the brand’s top selling product last year. It packs 15 botanically-derived acids (including glycolic, lactic and malic) to soften fine lines, pores and uneven texture while you slumber.

Buy it ($58)

beautycounter dew skin

Dew Skin Moisturizing Coverage

The phrase "like your skin but better" gets tossed around a lot, but there really is no other way to describe what this tinted moisturizer does to a dull, lifeless complexion. Plus, it has SPF 20.

Buy it ($45)

beautycounter countermatch

Countermatch Adaptive Moisture Lotion

If Goldilocks herself were to create a moisturizer, this would be it. Not too heavy, nor too light, it keeps your skin smooth and hydrated no matter the time of day or year.

Buy it ($49)

beautycounter shadow

Velvet Eye Shadow Palette

You may hear the words "natural eye shadow" and think it won’t deliver on color (and that’s because for a long time, they didn’t). However, this palette delivers—and then some. Packed with everyday neutral shades that can be dressed up or down, the triple-milled powders feel downright creamy on your lids. 

Buy it ($50)

beautycounter body wash

Body Wash In Citrus Mimosa

Upgrade your (harried) morning shower with this creamy body wash that makes even our dry, scaly legs smooth and supple—no small feat this time of year.

Buy it ($25)

beautycounter makeup wipes

One-step Makeup Remover Wipes

These super-soft wipes are drenched in aloe vera and cornflower water to hydrate and soothe skin while whisking away every last trace of makeup. Did we mention they’re also biodegradable? 

Buy it ($20)

bc lipstick

Color Intense Lipstick

We were immediately impressed by the color payoff of this lipstick and completely won over by the way it felt on our lips throughout the day: balmy, smooth and slightly tingly from the peppermint oil in the formula. 

beautycounter daily shampoo

Daily Shampoo

No frills, just plenty of foam: This gently purifying shampoo has a light citrus scent and marula oil to cleanse without drying out your ends.

Buy it ($23)

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...