Any guesses as to what the top trending beauty brand of 2018 was? (Hint: It doesn't involve those reality TV sisters.) According to our friends at Google, it was none other than BeautyCounter, the clean beauty pioneer who famously banned over 1,500 chemicals from their products. Here, eight of their best sellers (as well as our personal favorites).
The Best BeautyCounter Products to Try If You're New to the Brand
Overnight Resurfacing Peel
This exfoliating treatment was the brand’s top selling product last year. It packs 15 botanically-derived acids (including glycolic, lactic and malic) to soften fine lines, pores and uneven texture while you slumber.
Buy it ($58)
Dew Skin Moisturizing Coverage
The phrase "like your skin but better" gets tossed around a lot, but there really is no other way to describe what this tinted moisturizer does to a dull, lifeless complexion. Plus, it has SPF 20.
Buy it ($45)
Countermatch Adaptive Moisture Lotion
If Goldilocks herself were to create a moisturizer, this would be it. Not too heavy, nor too light, it keeps your skin smooth and hydrated no matter the time of day or year.
Buy it ($49)
Velvet Eye Shadow Palette
You may hear the words "natural eye shadow" and think it won’t deliver on color (and that’s because for a long time, they didn’t). However, this palette delivers—and then some. Packed with everyday neutral shades that can be dressed up or down, the triple-milled powders feel downright creamy on your lids.
Buy it ($50)
Body Wash In Citrus Mimosa
Upgrade your (harried) morning shower with this creamy body wash that makes even our dry, scaly legs smooth and supple—no small feat this time of year.
Buy it ($25)
One-step Makeup Remover Wipes
These super-soft wipes are drenched in aloe vera and cornflower water to hydrate and soothe skin while whisking away every last trace of makeup. Did we mention they’re also biodegradable?
Buy it ($20)
Color Intense Lipstick
We were immediately impressed by the color payoff of this lipstick and completely won over by the way it felt on our lips throughout the day: balmy, smooth and slightly tingly from the peppermint oil in the formula.
Daily Shampoo
No frills, just plenty of foam: This gently purifying shampoo has a light citrus scent and marula oil to cleanse without drying out your ends.
Buy it ($23)