Let’s face it, navigating skincare at any age can feel a bit like a minefield, but once you’re in your 30s, the process can be downright overwhelming. Do you give in to the temptation to try that influencer-backed product that promises to eradicate your fine lines? What about specific ingredients like retinol or hyaluronic acid? Are they worth the hype and what do they even do? And can someone please tell us once and for all: How often should we really be exfoliating?
Alas, skincare shouldn’t be that complicated, nor should it be as intimidating as it is. Despite all the “guidelines” and “rules” that are thrown at us (especially as we get older), ultimately, it’s about what works best for your skin. (We know, shocking.)
We spoke to celebrity esthetician, Joshua Ross, a sought after skincare expert and founder of SKINLAB in Los Angeles to help us wade through all the B.S. and coach us through what our skincare routines should look like in our 30s—and it’s much simpler than you probably thought. Read on for the full rundown.