EXPERTISE
Kerry Yates is a globally respected beauty brand strategist known for building product lines that span hair color, haircare, skincare and cosmetics. With a background in both creative innovation and operational execution, she is a go-to expert for launching brands and scaling product portfolios with precision and speed.
EXPERIENCE
As the founder of Colour Collective, Kerry has shaped the development of over 400 SKUs and helped launch more than 20 brands worldwide. Her hands-on approach has helped brands like Madison Reed, TIGI and IGK redefine consumer expectations, while her strategic insight has guided legacy players like Unilever and Revlon. She has held executive roles directing marketing, product development and innovation across the U.S., UK, and international markets, and her agency work continues to power launches in both DTC and retail channels.
EDUCATION
Kerry Yates has a B.S. in Marketing: Cosmetics, Fragrance & Toiletries from Fashion Institute of Technology and a graduate Certificate in Marketing from Southern Methodist University, Cox School of Business.
