Blaccent—essentially a “black accent” adopted by non-Black people—is a newer term that has sparked controversy and turned AAE into a machine for profit, popularity or stereotyping. The act has been viewed as “verbal Blackface” because it mimics how people perceive all Black people talk yet can also award the non-Black speaker for the exact thing that Black people are punished for.
Take celebrities like Ariana Grande, Iggy Azalea and Awkwafina who have been called out for using a Blaccent for monetary gain and popularity. They’ve been known for switching back and forth from “speaking Black” to using their regular voices, especially when it comes to who they’re interacting with or performing for. For example, The Washington Post published a deep dive into how Azalea uses a Blaccent for her musical persona.ß
This double standard goes beyond major celebrity, though. In everyday conversation, when a non-Black person uses words like “lit,” “yas” and other terms that originated in Black communities, it’s viewed as cool and edgy. If brands and influencers use this language, it’s a-OK, because they need to grow their following, gain profit and spark humor. So why is it unprofessional when Black people use the words and language they created? Well, it’s not.
OK, So Why Is “You speak so well” So Harmful?
When you say “you speak so well,” you’re saying anything other than “proper English” spoken by a BIPOC individual is unprofessional, uneducated or ghetto. The phrase is also condensing especially when, often, you’re complimenting a grown adult on something they’ve done their entire life. It’s almost like you’re undermining a person’s intelligence and entire personal history based on how they pronounce words, use grammar or communicate to make you feel comfortable.
And, let’s really be honest here, when have you ever told a white person they speak so well?
But What About Codeswitching? Isn’t it Just like Blaccent?
Short answer: no. While Blaccent is used for profit and popularity, codeswitching is a survival tactic. BIPOC use codeswitching to feel comfortable in certain settings and to avoid future microaggressions. The last thing a BIPOC individual wants to feel is singled out and treated like other. They aren’t using it to boast their careers or ridicule a language.
So What Should I Say Instead?
Just don’t say anything. Don’t criticize, correct or applaud someone for how they speak. Talking properly shouldn’t equal to “talking white,” just as “talking Black” shouldn’t be looked down upon. And if you’re on the other end of the situation, don’t ever let anyone force you to sound a certain way to appease what they want you to be.