Boomers Can’t Seem to Embrace This Millennial Sleep Trend

millennial sleep trends cat

Millennials and boomers disagree on when to get married, how to parent their kids and which sex positions are best. Why, then, would we expect the two generations to be on the same page where sleep is concerned? Spoiler alert: They’re not. But we weren’t certain how the two generations differed, until we found these interesting mattress statistics compiled by Mattress Clarity, a mattress and sleep product review site. Below, four of the biggest takeaways, including the surprising mattress-buying trend boomers just can’t get behind.

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1. For Millennials, Size Matters

Mattress size, that is. In general, millennials are most likely to prioritize price and mattress size over other factors like price or brand reputation. Specifically, Mattress Clarity found that millennials are more likely than boomers to purchase a King or Cali King mattress (33 percent of millennials prefer these mattress sizes compared to 21 percent of boomers).

2. Boomers Can’t Get Behind the Bed-in-a-Box Trend

Ask your local millennial and we’re willing to bet they’ve either bought—or considered buying—a mattress in a box. Over the past few years, boxed mattress brands have popped up left and right, capturing the business of efficiency-obsessed millennials everywhere. Not so much for boomers, though. Mattress Clarity discovered that 70 percent of boomers head to a brick and mortar store when they’re ready for a new mattress.

3. Millennials Actually *Like* Shopping for Mattresses

Like avocado toast and participation trophies (we kid), millennials are all about mattress shopping. In fact, they’re twice as likely to find the shopping process easy and five times more likely than boomers to report that the mattress shopping process was fun.

4. Boomers Keep Their Mattress for Way Longer Than Millennials

On average, people between 18 and 35 years old replace their mattress after a mere 5.7 years, according to BedTimes magazine (which, yes, is a real thing). Boomers, on the other hand, typically wait to replace their mattress after an average of 12.3 years. Maybe folks 57 and up really do hate the process…

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sarah stiefvater

Wellness Director

Sarah Stiefvater is PureWow's Wellness Director. She's been at PureWow for ten years, and in that time has written and edited stories across all categories, but currently focuses...