You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of people, certain sounds—anything from soft-spoken voices to the cracking of an egg—elicit a relaxing sensation that helps them calm down and fall asleep. In fact, one of the first studies to investigate the phenomenon found that people who experience ASMR showed significantly reduced heart rates while watching ASMR videos compared to people who do not experience ASMR.
But with millions and millions of ASMR videos on the internet, it’s hard to know where to start. Plus, the culture of ASMR can seem kinda strange at first. Role plays? Personal attention? Lip smacking? You might find that while you love cooking ASMR videos you can’t stand whisper vids. So, to kick off your ASMR journey, we picked a wide range of the best ASMR videos on YouTube to get you sleeping in no time.