They're the generation that says yes to prenups and micro-cations, and no to lunch breaks and "just married" honeymoons. So far, so modern. But when it comes to their hobbies, apparently millennials are a lot more old-school.
According to a recent article in The Guardian, stamp collecting (aka philately) is becoming increasingly popular with Generation Y. How can this be, you ask? Do millennials even post letters, anymore? (They do, albeit not often.) Chalk it up to an affinity for nostalgia combined with a desire to escape digital life, similar to other blast-from-the-past trends like vinyl or cottagecore.
We'll admit that we were initially skeptical that this was a thing among the Gen Y set, but a quick search on Instagram revealed over 300,000 #philately posts and 118,000 #stampcollection pictures. That's more than #oatmilk (228,888) and #millennialpink (a measly 75,647).
And since we're assuming that your grandma isn't active on the social media platform, we can only conclude that this retro hobby has found a new, younger audience.