Well, it’s official: the Duke and Duchess of Sussex are to stop using their “Sussex Royal” brand starting this spring.
On Friday, a spokesperson for the couple announced that due to government restrictions around the use of the word “royal,” the couple will not name their non-profit organization the Sussex Royal Foundation.
Allow us to explain. This week, People confirmed with a royal spokesperson quite a bit of information in regards to the duo’s royal exit, including the fact that the couple may no longer be able to use the word “royal.”
“As The Duke and Duchess are stepping back as senior Members of the Royal Family, and will work towards financial independence, use of the word ‘Royal’, in this context, needed to be reviewed,” revealed their spokesperson. “Discussions are still ongoing, however, a change will be announced alongside the launch of their new non-profit organization.”
According to the BBC, the couple’s application to trademark the Sussex Royal brand has also been withdrawn. Harry and Meghan's foundation applied for the trademark, which is currently used on both their website and social media, in June last year.
“The Duke and Duchess of Sussex do not intend to use 'Sussex Royal' in any territory post-spring 2020,” the spokesperson added. “Therefore, the trademark applications that were filed as protective measures, acting on advice from and following the same model for the Royal Foundation, have been removed.” Wow.
We’re already brainstorming some new foundation name ideas...