Princess Märtha Louise might be fourth in line to the Norwegian throne, but that doesn’t mean she’s willing to give up social media for the crown.
In fact, the 47-year-old royal just announced that she’s denouncing her title, so she can pursue her dream of becoming a spiritual Instagram influencer. (Seriously.)
In an attempt to separate her career from the royal family, she will no longer go by “Princess Märtha Louise”—instead, she’ll be called “Märtha Louise.”
In the caption of her IG declaration, the princess explains that she and her family have “jointly come to the conclusion that I use the title princess when I represent the Royal House, do my official assignments at home and abroad and in private contexts. From now on I will not use my princess title in a commercial context. That is, in all commercial contexts, I only use Märtha Louise.”
The royal goes on to explain how her decision will give her more freedom, adding, “I find this to be a good solution where there is a clear distinction between my business activities and my role as representative of the Royal House, and that I have thus created room for greater freedom in my business activities.”
Märtha Louise even created a second Instagram account—@martha.louise.intuitive—where she’ll promote her new ventures outside the royal family.
Talk about a bold move.
