Millie Bobby Brown Is Launching a Beauty Brand, and Everything Is Purple

From her slicked-back middle part updo to her metallic pink nails, Millie Bobby Brown shows as much bravery about testing out new beauty trends as she does in the face of Demogorgons (just without the nosebleeds, obvi).

So it makes sense that the Stranger Things actress has decided to dive into the beauty world headfirst with her latest announcement: her very own makeup and skincare brand called Florence by Mills. The 15-year-old Godzilla: King of the Monsters star introduced the brand via Instagram video on Tuesday, and said it would be “easy to get and fun to use,” along with being vegan, cruelty-free, sulfate-free, paraben-free and dermatologist tested. 

In her caption, Brown said her new brand is “literally the love of my life,” and she “can’t begin to explain the love I have for this and how hard but crazy excited I was to create it.”

She also revealed she’s been working on the brand for two years, since Stranger Things season one.

From the looks of the Florence by Mills Instagram, all the products will be in the same lilac-colored packaging, similar to Glossier’s super-recognizable pastel-pink-and-white branding. In the photos, there’s a face wash, concealer, skin tint, lip oil, mascara, moisturizer, eye balm and other products, all with fun names like “Look Alive” and “Zero Chill.”

According to WWD, the products will range in price from $10 to $34. The brand will be available to shop online starting August 26.

If Eleven approves (remember her cat-eyeliner phase from season two? or her scrunchies from season three?), we approve. Just hoping we can channel her psychokinetic abilities and airlift these products into our vanity, stat.


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...