The ‘Markle Sparkle' Has Boosted Sales of *This* Type of Rare Metal, and We're Not Surprised

The “Meghan Markle effect” is still going strong and is even boosting the sales of an entire industry. One, in particular, is Welsh gold, the rare metal found in the Duchess of Sussex’s wedding band.

According to People, Clogau, a Welsh family-owned jeweler, has plans to expand with four new stores. “We get a lot of exposure when there is a royal wedding,” a spokeswoman for the company said. “It was the same when William and Kate got married. It definitely gives business a boost. Whenever the public becomes aware of the royal connection then there is increased interest in rare Welsh gold.”

Queen Elizabeth, Princess Diana, Kate Middleton and Camilla all have Welsh gold in their wedding rings. The tradition, which began in 1923 when Queen Elizabeth’s mother received a nugget of the precious metal as a gift. The queen then passed on a piece of the gold to Harry and Meghan as a wedding gift, which was used by Cleave & Company to create the elegant, thin band. (Prince Harry, however, opted to break from tradition with a more modern platinum band.)

There you have it: Definitive proof that whatever the duchess touches turns to (literal) gold.


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...