Martha Stewart has her finger in more pies than we can count. She has a cooking show with her bestie Snoop Dogg, a self-titled magazine and product line, she just released a brand-new lifestyle book titled The Martha Manual, and now she’s getting into the CBD business. Wait, what?
Yep, the 77-year-old domestic doyenne is partnering with marijuana and hemp distributor Canopy Growth to create a brand-new line of CBD products for pets.
For those unfamiliar with CBD, or cannabidiol, it’s a non-psychoactive (aka doesn’t get you high) element found in marijuana that’s lauded for its ability to reduce anxiety and pain. CBD has become a buzzy ingredient in everything from beauty products to chocolate, and now fur families can reap the benefits too.
Stuart, who began her relationship with marijuana-based products thanks to Snoop, is reportedly acting as an adviser to Canopy Growth as it conducts clinical trials and develops products accordingly. A release date for the line has yet to be announced, but pet-tailored products with CBD may be a more cost-effective and natural way to promote calmness and overall wellness in animals.