And the 2023 Gerber Baby Is...

Allow us to introduce you to the new Gerber baby…Maddie Mendoza!

The adorable ten-month-old was announced as the winner of the 13th annual Gerber Baby selection process earlier this week.

For this year’s photo search, parents were encouraged to submit a throwback picture of themselves as babies and a photo of their own child. When applying, Crystal (Maddie’s mom) sent a picture of herself and her newborn daughter, Madison “Maddie” Mendoza.

After Gerber unveiled the winner, the company posted both photos of the mother-daughter duo on social media and the resemblance is uncanny. From the rosy round cheeks to their fluffy black hair, Crystal and Maddie practically look like identical twins.

While speaking to People, Crystal revealed how she stumbled upon the photos for the submission. “I liked that there was a throwback aspect to it. I was going through my old photos and happened to find one where I was wearing a very similar outfit to what Maddie was wearing,” she shared.

Maddie’s dad, Jun (who serves in the military), shared it was a “dream” that Maddie was chosen as the new Gerber baby. “We’re really grateful for this opportunity and excited for the world to meet Maddie,” he told the news outlet.

Some fun facts you may not know about Maddie? Aside from being a military child from Colorado, the small baby has a lot of hobbies and interests. For example, she loves trying new tasty food, has a blast taking swimming/music lessons and enjoys going on hikes with her mom and dad. In addition, Maddie’s grandparents immigrated to the U.S. from the Philippines.

2023 Gerber Baby CAT
Nathan Congleton/NBC via Getty Images

It’s so nice to meet you, Maddie.

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Assistant Editor, News And Entertainment

Karelle McKay is the Assistant Editor of News and Entertainment at PureWow. Before she started writing about all things pop culture, she was a literal couch potato who loved...