Bobbi Brown Is Launching a New Beauty and Wellness Line That Won’t Make Your Wallet Cry

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She’s a makeup artist extraordinaire, a New York Times best-selling author, an entrepreneur, a podcast host, a mom—is there anything Bobbi Brown can’t do? (Rhetorical question, obviously.)

Now, the multi-industry icon is launching into the wellness space, and making it more affordable along the way. Partnering with Walmart, she’s launching Evolution_18, a collection of supplements that’s devoted to beauty from the inside out. And while, sure, there are plenty of beauty supplements out there…these won’t make your wallet cry.

Each product was formulated to address a specific concern and to fill in the gaps where your diet might need a boost. There are Beauty Gummies for hair and nails; Beauty Probiotics to support clear skin; effervescent tablets with hyaluronic acid and collagen built in; glow capsules and grow capsules…the list is pretty damn long, actually.

The formulas are made with clean ingredients, and the prices range from $10 to about $60. And considering Brown is a certified health coach with the Institute for Integrative Nutrition, she knows a thing or two about the why behind each product. “I am so excited to be working with Walmart in a category that merges beauty and wellness,” Brown says. “Beauty does start from the inside out, and these products should be accessible to all.” Hear, hear.

Evolution_18 is available today at Walmart, and the brand’s own website.

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Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...