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We wouldn’t dare tell you who we think will win the big game this year, but what we can do is show you some of the best Super Bowl commercials ever made. From the ads that make you laugh out loud to the ones that pull at the heartstrings, here are the 12 Super Bowl spots we can’t forget. (Best enjoyed with chips and dip. And maybe some tissues.) 

Google, “Parisian Love” (2009)

Don’t mind us: We’ll just be quietly sobbing in the corner.

Old Spice, “The Man Your Man Could Smell Like” (2010)

If you know the person who wrote the line, “I’m on a horse,” please introduce us.

Honda, “Yearbook” (2017)

A super-sweet (and technically impressive) commercial that encourages people to follow their dreams. What that has to do with cars, we don’t know.

Budweiser, “Puppy Love” (2014)

Well, that’s just adorable.

Always, “Like a Girl” (2015)

This inspirational ad questions what it means to run, throw and fight “like a girl.” #GirlPower.

Volkswagen, “The Force” (2012)

Kids make the best commercials. Don’t believe us? This adorable spot about a young Star Wars fan is one of the most shared Super Bowl ads of all time.

Budweiser, “True (Wassap)” (2000)

We loved it at the time. We hated it for the year our brother-in-law answered every call with “Wassap?”

Kia, “Hero’s Journey” (2017)

You know anything starring Melissa McCarthy is going to be good, and this funny ad definitely delivers.

Budweiser, “Born The Hard Way” (2017)

We’re not crying, you are.

Apple, “1984” (1984)

While it’s hard to imagine a world without Apple products, this spot, directed by Hollywood big shot Ridley Scott, was totally groundbreaking at the time.


Larry Bird and Michael Jordan play a crazy game of H*O*R*S*E for Jordan's Big Mac. Sure, the shots are impressive, but this one lives on thanks to the famous “nothing but net” catch phrase. 

“Mean Joe Greene” (Coca-Cola, 1979)

It may not be the funniest or smartest Super Bowl commercial ever, but this all-time favorite starring the Pittsburgh Steelers defensive tackle is definitely one of the most iconic.

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