After the past 10 months, even the most indoorsy types among us are itching to venture beyond their four walls. The wanderlust is all too real, and we’ve seen it manifest in the rise of road trips, state park visits (which are up 21 percent year over year) and embracing a cottagecore or cabincore aesthetic, be it on TikTok or IRL. It’s no wonder, then, that the Norwegian concept of friluftsliv (pronounced free-looft-sliv) has taken off in the United States. Loosely translated to “free air life” or “open air living,” friluftsliv is all about connecting with nature and taking time to slow down and appreciate the great outdoors (yes, mosquitoes and all).
While the concept was first popularized by author Henrik Ibsen in 1859—and was already a way of life for many in Norway, Sweden and Denmark for thousands of years—it was Covid lockdowns that really sparked an interest among Americans. Google searches for friluftsliv have surged over the past year, and Etsy’s seen such interest in the concept that it deemed friluftsliv “the new hygge.”