Why You Should Trust Us
PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
Erica Gerald Mason is a freelance writer who loves shopping for the new, the next and the not-to-be-missed. Her work has appeared in The Wall Street Journal, Byrdie, Reviewed, Vanity Fair, and many more. You can find her on Instagram @ericapretzel, where she posts about travel, snacks, and tv (not necessarily in that order).