We love a good birthday celebration—especially when it’s for a brand that’s become such a huge part of our lives (and grocery lists) over the past ten years. We’re talking, of course, about Simple Truth: the leading natural and organic private label found exclusively at Kroger’s family of stores. Not only is Simple Truth number one in the space, but thanks to their accessible, affordable and better-for-you options, they’re also a staple in our homes.
And we’re not the only ones. Tons of creators on TikTok were excited to celebrate Simple Truth’s tenth anniversary and nod to some of the past decade’s healthier food trends with their favorite products.