simple truth free from list
Simple Truth

With all the different, complicated foods found in grocery stores these days, our weekly shopping trips have become a lot more stressful. Because quite honestly, the last thing we want to do is spend five minutes in the dairy aisle trying to decipher labels. Fortunately for us, Simple Truth makes it easy to find affordable items that are better for you and your family. Their products are free from over 101 artificial preservatives and ingredients. Even better, you’ll find a range of items—including tons of organic options—displaying a prominent “Free From” badge, so all it takes is a quick glance to know it’s worthy of your shopping-cart space.

What does a “Free From” badge mean, exactly?

It means you’ll know what doesn’t go into the brand’s non-organic items. Simple Truth believes all foods should be free from artificial preservatives, colors, flavors or sweeteners, which means no aspartame, high-fructose corn syrup or parabens, to name a few. So, instead of trying to remember all those scientifically named ingredients, all you have to do is look for products with the “Free From” badge and know you’re grabbing only the best. Which means the next time you open your snack cabinet, you’ll be enjoying better-for-you options. Hello, popcorn!

OK, so what types of products will I find?

Honestly, most of the items are already on your shopping list. Meat and seafood? Check. Pantry snacks? Check. Organic alternatives? Check. Household items? Yup, those too. Plus, you’ll also find “Free From” and organic baby products, produce, dairy and eggs, deli meats, beverages, baked goods and even personal care. Simple Truth products are easy to find at your local Kroger family of stores and are, most importantly, actually affordable.

Why is it important to choose “Free From” products anyway?

You want to know what you’re putting into your body, right? Eating clean and organic food is not just some fad diet, it really is a way of living that helps ensure you’re consuming plenty of vitamins, minerals, quality protein and healthy fats. Eating these types of foods is beneficial to your overall well-being and can help boost immunity, increase energy levels, improve heart health, strengthen bones and more. Simple Truth is giving us an easy, cost-effective way to actively choose a better lifestyle for yourself and your family, so why not take it? We have a feeling you’ll be glad you did.