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Kroger Is Selling Matcha Latte Concentrate, and 5 Other Private Selection Items We Can't Live Without

It’s a new year, which means most resolutions are full steam ahead. While we tend to avoid the gym (too crowded), the post office (same) and our in-laws’ (we just need a breather after the holidays, okay?), there’s one place we can cherish: our local grocery store—specifically, Kroger. And with their Private Selection brand, we can shop for the next-level flavors we crave without spending a fortune. (See? We’re still working towards those resolutions, too.)

With Private Selection, Kroger is crafting the best of the best—like a culinary experience worthy of the five-star Italian restaurant downtown kind of “best.” Think of it as the fancy private label brand made with good-for-you ingredients, but without the fancy price tag. Here, six of our favorite Private Selection items to look out for on your next trip.

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Kroger

1. Private Selection Matcha Latte Concentrate

Artisan coffee shop quality, but from the comfort of your own kitchen.

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Kroger

2. Private Selection Frozen Pinsa Pizzas

Frozen pizza night doesn’t have to be so generic. Try the Private Selection Goat Cheese & Crispy Bacon, Foccacia Style or Eggplant and Buffalo Mozzarella pies for an instant upgrade.

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Kroger

3. Private Selection Black Truffle Olive Oil

Speaking of upgrades: drizzle pizzas, pastas, fries and mashed potatoes with this black truffle (!!!) infused olive oil.

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Kroger

4. Private Selection Petite Potatoes With Herbes De Provence

Most of the time we make dinner, the sides are an afterthought. Not with these easy-to-serve-up potatoes with parmesan, garlic and herb seasoning.

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Kroger

5. Private Selection Chocolate Ganache Lava Cakes

A decadent dessert for those chilly winter nights spent on the couch.

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Kroger

6. Private Selection Amaretto Cherry Cordial Ice Cream

And don’t forget the scoop of ice cream. This amaretto cherry cordial pint feels like something you’d pick up at a gourmet corner store.


RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...