When it comes to fashion, I am very good at staying in my lane. I learned this the hard way during a closet cleanse last year: When I purged my wardrobe with the help of an expert, it came to my attention that I was intensely loyal to A-line dresses. (She counted close to 50 of the same style, eep!) I also apparently have an aversion to work-appropriate tops, because I own exactly zero of them.
Post-cleanse, I internalized a new set of self-imposed sartorial marching orders. For one thing, I needed to re-train my brain to walk in the opposite direction of styles I already own in abundance (ahem, A-line dresses). But I also needed to practice getting outside my fashion comfort zone by seeking out new and fresh silhouettes that could help me not only modernize my look but evolve it, too.
So, I called in another expert: the queen of PureWow fashion, Dena Silver (she’s the fashion editor here). We set our sights on Zara, a store known for its relatively affordable mix of trendy and classic pieces. We also set what felt like a reasonable budget: I had $250 to spend on this shopping spree—I used it as a chance to liven up my wardrobe for fall. Dena’s main job? To select pieces I wouldn’t normally consider—then send me off into the wild (i.e., my apartment) where I would test-drive each piece and mix and match it with items already in my closet.
To document the experience, I called on my dear friend Ana Gambuto, a New York-based lifestyle photographer with a talent for beautiful images that capture the moment—and the mood of her subjects.